Pricing
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Illustrative Expertise:
- Pricing Strategy
- Cost Transparency
Case Study: Improving Margins through Greater Cost Transparency
FirstCatalyst was asked to help conduct a margin review on Orthopaedic procedures (hips and knees) for both private and NHS work, and to recommend and help implement margin improvement opportunities.Situation:
Our client, a major private healthcare provider was unable to:- Understand profitability of NHS work for both hips and knees
- Negotiate with insurance companies from a position of strength
Solution:
FirstCatalyst helped develop a total cost model for all major Orthopaedic procedures to determine margin improvement opportunities and impact on pricing strategy for both private and NHS work. To help deliver the assessment, we:- Collected a full year's worth of orthopaedic data by procedure
- Collected funder reimbursement information to understand what % of procedure costs were reimbursed and their impact on margin
- Developed an understanding of consultant preference for brand and system and link between brand / system used in NHS environment vs. private practice
- Identified key consultants and held workshops with them to understand appetite to consider change of brand and/or system to help channel volume to fewer suppliers
- Developed a patient profile tool to determine selection of implant system, irrespective of brand
Impact:
FirstCatalyst helped the client to:- Increase cost transparency allowing the business to understand and more effectively margin on all major orthopaedic procedures
- Identify and quantify risk of losing consultant revenue
- Provide fact based analysis to their funder negotiation team to discuss reimbursement rates with major insurers
- Provide the business with a full understanding of the impact on margin from performing work on NHS tariffs
- Deliver and implement a patient profiling tool to allow consultants to make fact-based decisions on implant (brand/system) selections
